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Precast concrete production unit animated in a dance.

Although such combination – ballet and precast concrete seems impossible, a person can reanimate every environment, and nowadays there is no limit of space and environment for creative expressions. In Liepaja in the new precast concrete production unit “Dzelzsbetons MB” of MB Betons group of the UPB holding there took place a shooting of specially directed company business card – video clip with the participation of the modern ballet troupe of Olga Žitluhina. The idea of such cooperation emanates from UPB and the management of the company wanted to emphasize that modern technologies in production have no meaning without human. Such environment cannot be compared to an ordinary stage, where scenery helps the dancer to revive, because here the dancers in a peculiar way have animated the environment. Although for a professional modern ballet troupe, which already for ten years performs in Latvia, dances outside of the stage is no news the creative expression in concrete unit has been something new and has given new opportunities and creative challenges. The co-project gave new experience and additional impulse for such kind of cooperation also for “Dzelzsbetons MB” as in a special environment creative ideas are expressed.